MEDIA KIT

Harmony Horsemanship is an innovative online class designed to help women over 40 deepen their connection with horses by integrating yoga principles into their riding practice. Geared toward both seasoned riders and beginners, this program enhances balance, flexibility, and core strength—fundamental aspects for effective and safe horseback riding. With a focus on physical and mental harmony, this course blends equestrian techniques with yoga to create a holistic, mindful approach to riding.

Instructor:
Cathy Reynolds

• Published author of Yoga for Equestrians (2006, PublishingWorks)
• Founder of WhoaGa and creator of Harmony Horsemanship
• Certified yoga instructor and equestrian with over 15 years of experience
• Extensive clinic experience across the country from 2007-2019
• CE credits available for PATH instructors and other equestrian organizations

Target Audience:

• Women over 40
• Equestrians interested in improving their riding technique through yoga and mindful movement
• Horseback riders who seek a deeper connection with their horses through body awareness, core strength, and balance
• PATH instructors and other equestrian professionals looking for CE credits

1. Product Placement
We are offering exclusive product placement opportunities for brands that align with our values of wellness, equestrianism, and sustainable living. Sponsors will have their products featured in online class videos, promotional material, and on our website.

• How Product Placement Works:
  Your products (such as yoga apparel, riding gear, equestrian accessories, or wellness products) will be featured during class demonstrations, in course content, and within various promotional videos and social media posts.
• Exposure:
  Your brand will be prominently displayed to our dedicated community of equestrian women (ages 40+) who are passionate about horseback riding and yoga. These women are looking for products that enhance their riding experience and contribute to their health and wellness journey.

2. In-Kind Donations
We are also looking for in-kind donations of yoga and riding apparel that will be used in our classes, giveaways, and promotional events. Donations can include:

• Yoga mats, straps, and props
• High-quality yoga or riding clothing (e.g., leggings, tops, jackets, gloves)
• Equine-related products (e.g., saddles, tack, grooming tools, supplements)
• Other equestrian wellness products (e.g., therapeutic equipment, essential oils)

In-kind sponsors will receive:

• Brand recognition on our website, social media channels, and newsletters
• Opportunity to collaborate on giveaways and contests to increase visibility
• Direct exposure to a targeted, engaged audience of women riders
• Mention and spotlight in class video content

3. Sponsorship Packages
We offer customizable sponsorship packages to meet your marketing goals, ranging from simple product placement to comprehensive partnerships that include:

• Exclusive Sponsorship of a Specific Class Module or Session: Your brand will be featured as the official sponsor of a class segment (e.g., “Harmony Horsemanship: Core Strength for Riders,” presented by [Your Brand])
• Co-Branding Opportunities: Partnering with Harmony Horsemanship to create branded promotional materials, including social media posts, email newsletters, and exclusive video content
• Special Offers for Class Participants: Sponsors can offer exclusive discounts or free trials to participants, encouraging deeper engagement with your products.

• Targeted Audience: Reach women 40+ who are passionate about horseback riding, wellness, and yoga
• Brand Visibility: Gain exposure in class content, social media, and promotional campaigns
• Increased Engagement: Interact with an active and engaged online community of equestrians
• Long-Term Recognition: Be associated with a program that emphasizes health, fitness, and the rider-horse connection
• CE Credit Promotion: Our classes are eligible for Continuing Education credits through PATH and other equestrian organizations, further cementing the educational value of your brand’s partnership.

• Cathy Reynolds has been a recognized authority in yoga for equestrians for over 15 years, teaching workshops across the U.S. and publishing her book, Yoga for Equestrians
• Classes are designed by women, for women, tapping into an underserved market of mature, wellness-conscious equestrians
• Harmony Horsemanship combines the best of two highly popular and synergistic industries—yoga and equine sports—creating a unique opportunity for your brand to align with both
• All classes offer CE credits, attracting not just recreational riders, but also professional instructors who value ongoing education

• Social Media Exposure: We’ll promote your brand through our Facebook, Instagram, and YouTube platforms, reaching thousands of dedicated followers in the equestrian and wellness communities.
• Branded Content: Get your logo featured in course videos, lesson handouts, and promotional materials sent to our extensive email list.
• Collaborative Promotions: We’ll work with you to create exciting campaigns that could include giveaways, special offers, and cross-promotion.
• Insightful Analytics: We’ll provide reports on audience engagement, impressions, and conversion metrics to measure the impact of your partnership.

To explore sponsorship opportunities or to discuss a potential in-kind donation, please contact us at info@whoaga.org .

We look forward to partnering with you to empower women riders and bring Harmony Horsemanship to the next level of wellness and equestrian education!

Contact Information
Cathy Reynolds
Founder, Harmony Horsemanship
Email: info@whoaga.org
Website: www.whoaga.org